Want To Know About SEO For Ranking At The Top in SERP? Here's Exposed

As a holder of the website, all must want their website to rank at the top 10 blue links in SERP. But how will this happen? Approximately there are a billion websites around the web. Among them, it was difficult to place at the top in SERP, and also, you have questions like how do I rank my first page on Google? How do I increase my Google page rank? How to get on Google's first page for free? Here, we found answers for all queries, that is, SEO for ranking websites at the top in SERP. In this blog, we exposed the methods to achieve the website's top ranking in SERP using SEO.


SEO:


Search Engine Optimization(SEO) assists users to capture sites and search engines to acknowledge the website content. It also improves the site's level in SERP. The main function of SEO is to upgrade the website's technical configurations, content optimization and link building.


SEO plays a major part in Navigational(directing to the user's needed site), Informational(educating the visitors), and Transactional(buying/selling) websites. Concerning those websites, SEO is in the form of News SEO, E-commerce SEO, Enterprise SEO, International SEO, Local SEO, and Informational SEO.


Website owners need SEO to overcome the pay-per-click, paid traffic results and stand at the top of SERP through organic traffic. 


Let's see how to do SEO for a website step by step.


Types of SEO:


The goal of SEO is to attract visitors to a website and convert them into a customer or an audience who keeps coming back. You can achieve this goal by optimizing the three types of SEO in your websites.

Technical SEO

  • Create search engine searchable and crawlable websites.
  • Optimize the use of Web hosting services, CMS, and Site security.
  • Make use of Structured data like schema. So, search engines understand your content in detail and better.
  • Creating a page that gives a good user experience and loads quickly using elements like Https, Core Web Vitals, Usability, Mobile-friendliness, and Avoid Intrusive Interstitial.
  • Create a well-structured website using elements like Internal Links, URL Structure and more.

On-site SEO

  • Make your content useful for both Search engines and Users.

For Users

  • Deliver high-quality content 
  • Deliver relevant content.
  • Deliver easily understandable content.

For Search Engines

  • Create appropriate content for the title.
  • Put keywords on related areas.
  • Include multimedia in your content.
  • Create unique content with up-to-date information.
  • Must be better than your competitor's content.
  • Make the content aligned with titles, headings, subheadings, images, videos, graphics and so on.

Off-site SEO 

  • Advertising your website to hit the traffic.

Marketing Ways,

  • Restructure your content via podcasts, ebooks, videos and so on.
  • Do Brand Marketing to boost the reputation of your websites.
  • Make use of directories, review sites, and blog submission sites for SEO and keep an eye on those pages where your website's information is shared.
  • Make good public relations with media-related persons from whom your websites get high visitors through their sharing.

Do's for Website:

Build websites that are readable by search engines.

  • The web crawler is not blocked on the website.
  • The files must be in an indexable format like PDF or XML.
  • Search engines must get an HTTP 200 status code.
To be in the SERP, your website must be indexed and crawled by search engines.
  • Search engines take some time to crawl and index the new site. 
  • Search engines exclude low-value, spam, duplicate content, shady links like paid links, Self-placed links, and Affiliate links that run without proper disclosure.
  • Tools like Google's search console and site crawl are used to check whether your site is indexed or not.
  • Those tools highlight the issues that search engines face while indexing.
  • Search engines take the site's mobile version as one of the ranking factors. So keep in mind to check the mobile version of your site using Google's Mobile-Friendly Test.
  • Make captivating and unique content addressing current trends.
  • Elaborate content by using titles, headings, and subheadings and add appropriate breaks in between the content.
  • Insert relevant images, videos, graphics, illustrations, tables and so on.
  • Link to other posts on the website using internal links.
  • Make sure to have attractive meta descriptions.
  • Put correspondent and relevant keywords within the content.
  • Create longer articles with low-competition keywords.
Use Schema Markup on your website to get the content with more detail while search engines read your website.
  • Tools like schema markup validator and rich results test are applied to achieve the above goal.

Don't for  Website:

  • Do not over-stuff keywords in the whole content.
  • Be careful in the robot.txt file; make sure the file is in a manner - that allows search engines to crawl.

Tips to enhance the website:

  • First and foremost, make your page rank within the first 10 blue links. Thereafter strive hard to place that page in the First of SERP.

Follow the WHW rule in your blogs, articles

  • Who created the content
Mention the author and her/his biography.
  • How the content was created
Add some real-time data points with images.
  • Why the content was created
The goal behind the content.
If you answer the WHW rule through your content, then your site will be in the upper hand.

Analysis 

  • Google Analytics is a tool to identify the best and low-performing content on the website. 
  • After getting the result, categorize the best and low-performing content for better understanding.

Updating

  • Update the low-performing content with up-to-date trend content to get more traffic on your website.
  • Make some backlinks to live in SERP.

Eliminate

  • Cut those outdated and low-performing content that drives low traffic and engagement to websites.
  • Or else use 301 (redirection response status code) to divert those links to other suitable content on your websites.

Traffic Generation with paid tools:

Website Assessment

  • Gather information for metrics like competitor's website comparison, keyword ranking, linking domain and more.
  • Using those data, you can analyse and understand your website well and upgrade the downgraded content.
  • You have many questions like how to check traffic on a competitor's website and so on. Tools like Semrush and Domain Overview (Moz Pro tool) are used to get all the information you need.

Web Analytics

  • Web Analytics provides complete information about your website's nook and corner. 
  • Details like how the audience engaged with your content, Overall traffic you get from whole and individual pages, which pages people visit frequently, who visits your site often and so on
  • Tools like GA4 (Google Analytics 4), Mamtomo, Statcounter and ³more are used for web analytics.

Crawl

  • Crawler assists you in how search engines see your site, and with the help of that, you can find out the SEO issues on your site.
  • Tools like Moz Pro's site crawl (SEO audit tool), Screaming Frog, and Site Bulb.

Traffic Generation with free of cost:

Selection of content

  • Pick a solid topic 
  • Research as much as you can. Optimize the ChatGPT for fast research.
  • Don't use more technical terms. Content must be easy to read and understand for normal people.
  • Make content up-to-date.

SEO-Friendly content

  • Use appropriate keywords in relevant content that is useful to both users and search engines. 
  • Place long tail keywords in the content to get traffic better.

Peers - blog commenting in SEO

  • Put thoughtful comments on other blogs relevant to your content. Blog commenting enhances relationships, traffic and links to your website.

Guest Blogging 

  • Guest blogging delivers many backlinks to websites.
  • Some guest blogging sites include Techwyse, RankWatchBlog, Search Engine Watch, mainstreethost.com  

Connect with network

  • Join any social media groups relevant to your website.
  • Ask questions and answer their questions.
  • Use your website link as a source of knowledge on those groups at the time of discussing topics related to your website.
  • Try to connect with other websites and create a good bond with them. Then, ask them to put your website's link on his website.
  • Tools like Quora and Social Bookmarking Sites will help you to achieve this connection. 
  • If backlinking gives you a lot of traffic to your website, then don't forget to contribute to respected publications from where your website got promoted.

Moulding

  • Mould your content into illustrations, videos, podcasts, infographics, ebooks and so on to get traffic to your website.

Optimize search engine 

  • Make use of search engines (like Google and Bing) to get a bunch of data about your websites, including keywords you are using in your website for ranking, how search engines crawl your website and so on.
  • Search engine analytics services, including Google Search Console and Bing Webmaster Tool, could help to achieve the above goal.

Unsung Hero - Keywords:

  • Always start with Seed Keywords. From Seed Keyword build a list to target using keyword research tools.
  • Prefer long tail keywords for having low competition.
  • Select keywords that have good search volume, are not too difficult to rank, and are relevant to your content.
  • Use keyword modifiers like location, time, date, and author in your content. This will help you to achieve the top in SERP When the user searches based on those modifiers.
  • Tools like Keyword Explorer, and Search Console's Performance Report track display your site keywords ranking position along with search volume.
  • Gather keywords from Google-related searches, People Also Ask, Answer the Public, Google Trends, Google Keyword Planner, and Competitors sites.

Make use of the below keyword explorer tools -

  • Free SEO competitive analysis Tool,
  • Answer the Public,
  • Google Keyword Planner,
  • Google Search Console,
  • Google Trends,
  • Extract People Also Ask Phrases In Google,
  • Mozbar,
  • SEO Ngram Keyword Tool.


SEO success point “Develop your content, Optimize your page, consistently upgrade your strategy and always keep in mind that ‘Content is king’ before starting work”. Feed your mind with the above strategies to get the top ranking in SERP.


Cheers,

Abarna Balagurusamy.

Abarna Balagurusamy is a Freelance content writer. She wrote and published many blogs on her WordPress and Blogger sites. You can contact her on social media via Medium, LinkedIn, Instagram, and Facebook.


WordPress - https://vijayabarna.wordpress.com

Blogger - https://vijayabarna.blogspot.com

Medium - https://medium.com/@abarnabalagurusamy

LinkedIn - https://www.linkedin.com/in/abarna-balagurusamy-6b6b13244?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=android_app

Instagram - https://instagram.com/abarna_balagurusamy?igshid=OGQ5ZDc2ODk2ZA==

Facebook - https://www.facebook.com/profile.php?id=100084991716481&mibextid=ZbWKwL


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