The Scope of Writing in India

 

With countless starts of online businesses, startup companies, online education, and e-learning platforms, writing has become the divine source of gateway to reach the audience broadly. This leads to an enormous number of employment opportunities for writers. As of 2023 to 2033, the growth of writing job opportunities is 5%, around 15,100 openings. Roughly 52% growth in digital Jobs, every year. Shall we dive into the various forms of writing and its career opportunities in India?

Does writing have scope in India? - Yes

Content writing:

Writing content digitally for customers to address their work, sell their products, and attract more clients. India is one of the top countries for having content writing freelancers, as per Payoneer’s Global Gig Economy Index.

Does writing have scope in India? YES! Content writing aims at engaging the audience through blogs, articles, podcasts, social media posts and so on. For websites, boost the traffic and improve the conversion rates through content. By 2026, The Indian Digital Advertising Market will touch USD 16 billion according to a report by Statista, so there will be a huge need for digital writers.

Social media writing:

Writing post captions, articles, blogs and podcasts for the audience, engaging, attracting and staying with your words is the mission of social media writing. The main role is to optimize the content to get a better reach to the audience.

How much do writers earn in India? Fairly, there was a growth of 30-40% in social media-related jobs in India as of 2024, having ₹3,00,000 to ₹6,00,000 salary range concerning experience and skills.

SEO Writing:

Creating content that is both audience-relevant and search-engine friendly is the main focus of SEO Writing. It will boost the website's rank in SERP and traffic through optimized keywords used in the writing. 

India had 20% growth in SEO writer jobs in recent years having ₹2,50,000 to ₹6,00,000 annually for experience and skills.

Copywriting:

Writing impressive content for advertisements, marketing materials, product descriptions, and promotional products. The goal is to increase the action rate of customers, like purchasing the product, reviewing, sharing, and subscribing to the service.

For the past few years, copywriter's job opportunities have spiked up to 28% with the package of ₹3,00,000 to ₹8,00,000 annually for expertise and experience. The global advertising market will reach $1 trillion in 2026, which will drive more job opportunities for copywriters.

Digital Marketing:

As the future moves online, numerous businesses will emerge focusing on digital. So, countless opportunities arise for writers to make their business reach the audience more broadly. The main aim is to increase brand visibility, engage the audience and boost the conversion rate.

Digital marketing emerges at a rate of 27.4% Compound Annual Growth Rate(CAGR) in India between 2021-2026 which leads to tremendous job opportunities for digital writers. 

Academic Writing:

Academic writing involves writing formal content for students, professors, researchers and educational institutions to deliver knotty concepts in a penetrable way. Their work mainly focuses on academic journals, essays, articles and research papers with scrutinized, well-cited content that sticks to the standard and format of the academy.

By 2027, with the rise of writing services in education, the global academic writing services market will touch $20 billion. This leads to a 20% increase in job opportunities for academic writers in India.

Ghost Writing:

Hired a writer for writing content that was officially given to another writer. It is more like a surrogacy technique in pregnancy. Writing content in the name and tone of an assigned author, without expressing writer participation in any public platform. Writers must sign NDAs to maintain confidentiality in authorship.

Ghostwriting sets paths in books, and autobiographies publishing, writing articles, blogs, speeches, song lyrics, and screenplays. Ghostwriters are skilled in flexible writing and copy the style of various authors.

Looking at business writing and publishing fields, the ghostwriting industry earns above six billion dollars annually across the world. Regarding the Association of Author’s Representatives, more than 59% of ghostwritten non-fiction books were published.

Freelance Writing:

Writing content for many clients remotely. Writers make contracts with companies for doing projects. Freelance writers mostly do part-time or full-time work from home like copywriting, technical writing, blogs, articles, books, social media writing, content writing and so on.

Freelance writers may work on short-term or long-term projects as per their wish. They have bendable working hours and can work with multiple different clients across the world. This is the perfect online writing job for students.

Freelance Writer's earnings vary from person to person, depending on their expertise and experience. They may charge per project, hour or word. As per Content Marketing Institution, 72% of marketers report generating vast content in comparison with previous years. This leads to huge demand for freelance writers.

Blogging:

Blogging holds a wide variety of topics like niche blogs, travel blogs, news blogs, food blogs, review blogs, personal blogs, fashion blogs and so on, where writers share their points of view with a targeted audience. The main goal of blogging is to Educate, Inform and Entertain the audience's mind through their Writings.

Bloggers earn money through Advertisements, Selling Products, Sponsored posts, Affiliate marketing, and so on. As per Statista of 2023, more than 600 million blogs were published. 

Creative Writing:

Creative writers use imagination as a tool for communicating with audiences through screenwriting, lyrics writing, poetry, fiction, drama and more. The works of those writers can be seen in magazines, books, wattpads, movies and so on.

Technical writing:

Technical writing simplifies complex concepts into beginner-friendly documents. Technical writers must be experts in the subject they are writing.

Technical writing is used in the areas of science, engineering, medicine, technology, schools, and colleges for crafting reports, instructions, manuals, product documentation, research papers, standard operating procedures (SOPs), troubleshooting guides, API documentation and so on.

With the growth of software and tech industries, the global technical writing market reached $4.46 billion in 2020 and its Compound Annual Growth Rate(CAGR) will grow more than 7% by 2026.

Future of writing in India- Is AI taking over Writers!

India has the largest internet users with rapid penetration of the internet from nooks and corners. Nowadays, short videos and micro-content on platforms like Instagram and YouTube shorts create more writers.

Does AI take over the job of writers? BIG NO!

AI can't create thought-provoking, complex human emotions, cultural-thoughts related, audience-connected, traditional beliefs and faith contents that human writers can do.

AI can guide writers in collecting data, analysing content, optimizing SEO, creating reports, drafting articles and content strategies, suggesting improvements, streamlining repetitive tasks and so on. But still, those require human insights to ensure quality, engagement and relevance.

India is going to reach 900 million internet users by 2025 as per Statista. This will create more writing opportunities for digital writers.

With the advancement of digital growth and online platforms, the writer's future is still in the upper hands, irrespective of the language they are writing. Because 75% of India's internet users utilize online content in their regional languages, as per the 2019 KPMG report.

So YES! The Scope of Writing in India will grow and expand as the SKY. It is Unstoppable.

Cheers,

Abarna Balagurusamy

Abarna Balagurusamy is a Freelance content writer. She wrote and published many blogs on her WordPress and Blogger sites. You can contact her on social media via Medium, LinkedIn, Instagram, and Facebook.